Building a business in the explosive cannabis industry comes with many challenges.
With my counsel and guidance, I can lead you through the obstacles and into a successful and sustainable future.
How I got here
My name is Jared Kesselman. I grew up in the 1980s and ’90s in Los Angeles, California, one of the largest cannabis markets in the world. Since 2000, I have earned my living professionally in the cannabis industry. I spend my time sitting down with cannabis tycoons to talk business, close deals, and discuss our industry. I have been on the front lines as a sales rep visiting ten or more dispensaries each day pitching products. As a sales manager, I devised and implemented successful sales and marketing strategies while partnering with cultivations, manufacturing facilities, and distribution outfits. I’ve built cannabis brands from the ground up as well as the distribution systems and networks needed for success. I consult for many brands to help with product development, pricing, sales, distribution, marketing, and sourcing raw materials. I’ve sold thousands and thousands of pounds of flower and kilos upon kilos of cannabis concentrates while closing countless branded, white label, and bulk deals. I truly enjoy talking shop and my passion is helping people build and grow their cannabis businesses and brands.
The book you need to read.
A roaring green market lies ahead in the legal world of cannabis. Jared Kesselman, an insider who has spent his entire career in this field, reveals the business of cannabis in a frank and direct way that marks his mentoring style. His expertise from 20 years in the game covers every corner of the industry. He lays out the principles, strategies, experience, and wisdom, upon which you can build a successful cannabis kingdom. Jared ushers you inside his world of green with fascinating, instructive personal stories, and nuts-and-bolts business deals. Whether you choose to grow, manufacture, distribute, build a brand, or operate a dispensary, everything you need to win is right here. This market is booming and it’s just getting started. Now is the time to get in on this dynamic industry, and The Business of Cannabis is just the blueprint you need to succeed.
What’s in the book.
I give a quick history of cannabis, discuss the anatomy of the amazing cannabis plant and the different ways to grow it. Then I talk about all the different product types in the modern dispensary and where opportunities lie. Next I lay out the playing field and supply chain followed by 12 winning business strategies for success and dozens of my personal deals, stories, and lessons from 20 years of wheeling and dealing. Then I detail how to be successful in each specific sector of the business: cultivation, manufacturing, distribution, retail, and even a testing lab. Then I get into taxes, the black market, proven selling strategies, and overall principles to follow for sustained success in the crazy world of cannabis.
Praise for Jared
“Jared’s experience and knowledge are boundless in an industry steeped in history and rich with promise. He is one of the few individuals I trust.”
Michiko Dawkins, Founder/CEO - Kabuki Brands & Distribution
“Jared Kesselman is a true cannabis connoisseur. He is an expert in maintaining great relationships and doing the right thing for his clients. A persuasive sales expert in the ever growing business of cannabis.”
Abe Shay, V.P. of Sales & Distribution - The Syndicate
“Jared is a true cannabis professional. His years of experience, strong relationships, and successes in the industry make him a pleasure to work with.”
Kyle Castanon, CEO & Master Grower - Palomar Craft Cannabis
Services
Sales and staff training
Distribution & logistics
Sourcing raw materials
Brand support
Marketing
Up-to-the-minute market data and analysis
Real-time feedback from industry professionals and end users
Reducing your operational and sales costs
Increasing your margins and sales
Creating value for your brand
Brand creation and product design
Why you need me?
The cannabis industry is highly taxed and regulated. It is also a young legal industry that is evolving very quickly. Consumer preferences change faster than you can light up your pre-roll. Furthermore, it’s a seasonal industry, which makes timing very important. Lastly, due to the history of the cannabis business, there are still many individuals involved who cannot be trusted. It is critical to have someone like myself to ensure you are making the right moves and meeting the right people. I will save you countless dollars and headaches as well as time. I will always be honest because your sustained success is my only goal. I’m not here to butter you up. I know exactly what needs to be done in order to build and grow a successful cannabis business and I’m here to dedicate my knowledge, resources, and energy to your dream!