Everybody is chasing trends:

This is a new industry so there are a lot of uncertainties. There are also lots of new brands and companies that don’t understand the culture, history, or even the flower itself. So they chase trends because they think that’s what will succeed. Trends fade away as fast as they came. Your business needs to be built on solid principles and values that are bigger than any trend. Quality, consistency, value, transparency, respect. These are the foundations of a successful business in cannabis and I would imagine any industry. Brands need to understand, respect and incorporate the history and culture of cannabis into their company and products. Many new brands were targeting the “new user” or “soccer Mom”. So they created discreet products that were very low potency and disregarded the particular strains. They almost tried to make you forget it was actually cannabis instead of celebrating the fact. The biggest and most successful brands respect and celebrate the culture of cannabis, the growers, the genetics behind the strains and the history of the industry. To prove this point, all you have to do is look at the success of Cookies, Stizzy, 710 Labs, Jungle Boys, or True Classic OG.