Patience:

This is a seasonal business and prices fluctuate wildly based on the time of year as well as market conditions. It’s not just about what you do, it’s about when you do it. Be patient and wait for prices to drop before making a large bulk flower purchase. For example, don’t buy indoor flower right before a large light dep harvest drops. Once the light deps flood the market, the indoor pricing will come down as well. You don’t want to have to liquidate all your bulk flower at a loss because you were impatient. Even with a brand, don’t rush things. Build slowly and organically. It’s critical to make sure your production, packaging, sales, and distribution teams are all lined up and ready for growth. If you push sales too hard before the other elements are fully prepared, you will not be able to deliver. Time is your friend. Use it wisely rather than trying to outpace it. A tree does not rush to try to reach a certain height by a specific date. It just grows and grows, slow and steady. It does not waste energy analyzing its growth or attempting to speed up its growth. It just keeps growing. That is the key to success.